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"Oxygen (branded on air as Oxygen True Crime) is an American television channel owned by the NBCUniversal Television and Streaming unit of NBCUniversal, a subsidiary of Comcast, through its Cable Entertainment Group subsidiary. The channel primarily airs true crime programming and dramas targeted towards women.
The network was founded by Geraldine Laybourne, and carried a format focused on lifestyle and entertainment programming oriented towards women, similar to competing channels such as Lifetime. NBCUniversal acquired the network in 2007; under NBCU ownership, the network increasingly produced reality shows aimed at the demographic, and was relaunched in 2014 to target a "modern," younger female audience. After the network experienced ratings successes with a programming block dedicated to such programming, Oxygen was relaunched in mid-2017 to focus primarily on true-crime programs.
As of February 2015, approximately 77.5 million American households (66.5% of households with television) receive Oxygen. Under its current format, the network primarily competes with Investigation Discovery and HLN, both of which are owned by Warner Bros. Discovery (WBD) as of 2022."
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