"beIN Sports USA is a pay television sports network which primarily airs top level football (soccer), featuring exclusive coverage of Ligue 1, along with content from other leagues in Europe. In addition, BeIN Sports airs matches from such sports as rugby, auto racing, handball, motorcycle racing, tennis, and volleyball. It is a subsidiary of the Qatari Media Network beIN.
BeIN Sports USA launched on the satellite provider DirecTV on August 16, 2012, coinciding with the start of the European football leagues 2012–13 season. beIN launched on the satellite Dish network the following day before being added to cable giant Comcast on September 6, 2012. Verizon FiOS added BeIN Sports in March 2013.
In 2016, BeIN Sports reached a deal with Conference USA to carry select football, basketball, baseball, and softball games, This agreement ended after the 2018-19 season and was not renewed Also in 2016, BeIN Sports began showing matches from the North American Soccer League.
In August 2018, several major television providers dropped the network, including AT&T (both DirecTV and U-verse), Verizon Fios, and Xfinity.
In October 2018, the WTA Tour returned its broadcast rights back to Tennis Channel. Its contract with BeIN (as part of a wider international deal) was criticized by fans for limiting the reach of its events, citing inconsistent and intermittent scheduling due to conflicts with international soccer, and decreasing carriage.
In 2019, BeIN Sports launched BeIN Sports Xtra, a 24/7 live stream extension of the BeIN Sports brand that allows fans to view select games for free and airs other sports related programs, such as highlights. The service is available on FuboTV, Sling TV, Pluto TV, The Roku Channel, Vizio, Redbox, Samsung TV Plus, Fanatiz, Klowd TV, Xumo, and is available through over-the-air television stations in select markets.
Based on numbers from Nielsen, Variety ranked beIN Sports as the lowest-rated broadcast or cable network in the United States in 2021 based on total viewers, with a 40% decline year-over-year."
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